Dieses offizielle Statement von LEGO hat es in sich, allerdings im überaus positiven Sinn. Der dänische Spielwarenhersteller hat gestern Nachmittag überraschend angekündigt, künftig regional verfügbare Exklusiv-Sets mit drei bis sechs Monaten Verzögerung über die LEGO Brand Stores auch weltweit verkaufen zu wollen. Dies gilt allerdings nur für Sets, die ab dem 1. Mai 2019 veröffentlicht werden.
Für die bisher erschienenen LEGO Asia Sets gilt dies ausdrücklich nicht. Ausgenommen sind auch besondere Exklusiv-Sets beispielsweise von der LEGO Inside Tour, aus dem LEGO House Shop oder von den diversen Comic Cons.
Hier noch einmal das ausführliche Statement im Original:
It has become apparent to us at the LEGO Group that you are dissatisfied with the recent launches of regional exclusive products. We’ve received a lot of feedback on the LEGO festival products to mark the Chinese New Year (sets 80101 and 80102), the LEGO The Movie 2 Brickheadz (41634, 41635,41636 & 41637) in the US as well as the LEGO Star Wars 20th Anniversary Darth Vader Bust (75227). Because of this feedback and concerns from you, our dedicated and most loyal fans, we have decided that regional exclusives launched after May 1, 2019 will become widely available via LEGO Brand Retail stores and LEGO Shop at Home after a limited period of time (3-6 months) of the initial launch.
In the following areas we will still be launching products, which will have a certain limitation to availability and production runs:
- Pilot projects, such as Forma, to check out markets and opportunities without being able to make them widely available.#
- Gift With Purchase campaigns through LEGO Shop at Home and LEGO Brand Retail.
Products only sold in certain experiences (for example LEGOLAND, LEGO House & LEGO Brand Retail stores). - Special Event Sets (Comic Cons, LEGO Inside Tour).
