LEGO® rules the Best New Toy Awards at London Toy Fair 2015


The London Toy Fair 2015 has opened its doors this morning and here we start. A few hours ago, the winners of the Toy Fair Best New Toy Awards were announced for the seventh year. Among the winners – 12 categories, 36 winning toys, 26 different toy companies – is of course the LEGO® group with three sets. The Best New Toy Awards are voted for by a panel of independent toy retailers as the products with the most potential to make a mark on retail throughout the year and beyond.

And here are the winning LEGO® sets:

  • LEGO® Bionicle Master Assortment (70784 – 70789)
  • LEGO® Minecraft: The Dungeon (21119)
  • LEGO® Disney Frozen: Elsa’s Sparkling Ice Castle (41062)
  • And there is another news bit: Since the launch of the Toy Fair Best New Toy Awards in 2009, more than 180 toys have received a prestigious award with LEGO® topping the chart with 18 awards. My congratulations.

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